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The making of The Winter 2017 Fashion Show
Milan - January 13th 2017 - 8 pm CET
A
merging of the intensely artisanal and the resolutely contemporary. Alessandro Sartori debuts in the role of Artistic Director for Ermenegildo Zegna in a dialogue between the art of exquisite tailoring and the fast-paced needs of the contemporary urban and globe trotter.

IN MENSWEAR NOBODY CAN DO WHAT ZEGNA DOES. THE DNA. THE STRUCTURES. THE PEOPLE. THE POSSIBILITIES. WHAT WE ARE ABLE TO CREATE IS INCREDIBLE. THE MACHINE THAT MAKES ZEGNA RUN IS UNBELIEVABLE. INNOVATION IS KEY.
- ALESSANDRO SARTORI
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Out of progressive contrasts – technology clashes with tradition as the outdoors spirit stems from sartorial constructions and sportswear permanently alters the look of formality – new categories arise. The message is synchronic: ease, speed, luxury that’s relevant for the moment and that’s thought to be lived out there. The spirit is as multi-cultural, multi-age, multiple as contemporary masculinity is.

THE ADDED VALUE IS BEING ABLE TO START FROM NATURAL RESOURCES AND TO HAVE AN END TO END CONTROL. FROM THE RAW MATERIAL TO THE FINISHED GOODS.
- ALESSANDRO SARTORI
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Details of natural wool | Zegna

The silhouette is soft and active, defined by the strong line of the shoulders and a natural flow. Inside-out constructions bring functionality to the fore; drawstrings mold the shape of formal coats and field jackets. The proportions of blousons and parkas have a defining lightness. Rubberized zippers close tailored outerwear. In the global shifting, an elegant informality arises.

CRAFTSMANSHIP IS EXCELLENCE. DESIGN IS MODERNITY. FATTO A MANO MEANS DONE BY HAND. THE PURITY OF THE CRAFT. MEETS THE MODERNITY OF THE DESIGN. STARTING FROM THE BASICS AND MAKING IT GRAND.
- ALESSANDRO SARTORI
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Raw materials | Zegna

The show is set within the iconic premises of Anselm Kiefer’s The Seven Heavenly Palaces. His brutally poetic, conceptually expansive architectures of pure raw materials and effortless engineering becomes the perfect environment for Alessandro Sartori’s new aesthetic which evolves and breaks codes relying on intense textures and keen constructions that define new functions.

THE SEVEN HEAVENLY PALACES OF ANSELM KIEFER ARE REALISED WITH PURE MATERIALS BUT THE AESTHETIC IS SUPER SOPHISTICATED AND THIS PERFECTLY MARRIES THE CONCEPT THAT WE HAVE DEVELOPED IN THE COLLECTION.
- ALESSANDRO SARTORI
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The catwalk of MTM Fashion Show AW 2017-18 | Zegna

WINTER 2017

INTRODUCING CRAFTED MODERNITY

Out of progressive contrasts - technology clashes with tradition as the outdoors spirit stems from sartorial constructions and sportswear permanently alters the look of formality - new categories arise.

WINTER 2017

INTRODUCING CRAFTED MODERNITY

Out of progressive contrasts - technology clashes with tradition as the outdoors spirit stems from sartorial constructions and sportswear permanently alters the look of formality - new categories arise.

WINTER 2017

A MADE TO MEASURE SHOW

WINTER 2017

A MADE TO MEASURE SHOW

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